What "really" causes "CRAVINGS"?

So last week . . . we ended our conversation with the 2 chemicals in the "brain" that determine HOW we "think" . . .and "act" with "FOOD"!

So let's continue . . . to better understand . . .

Now . . . we all know about . . . "overeating" . . . because it's happen to the best of us

BUT . . . did you know . . . when we eat the sugary, salty, fatty foods from this Western diet that we love so much . . . it stimulates the "brain chemical" called . . . "endorphin".

Now . . . "endorphin" signals to us . . . that we've had a "pleasurable experience" . . .

And this in turn . . . "stimulates" us to eat more of that "guilty pleeeeasurable" type of food.

You see . . . "endorphin" triggers a "positive" feeling in the body . . . very similar to that of "morphine".

So right there . . . we don't have a chance in "H___" of stopping the desire to eat more "guilty" food . . . than the body needs or can burn off.

Now . . . "endorphin" works the same for our "pain".

If we have an adequate supply in the brain . . . it has the same stimulating effect and reduces what we "feel".

This would be a person that has a "higher" tolerance for pain.

But . . . "IF" . . . you're a person that experiences a "LOT" of pain . . . you are also . . . most likely a person that "overeats" . . . and has a unbalanced level of "endorphin" in the brain.

Okay . . . now, the other chemical in the brain that we need to talk about is called . . . "dopamine".

This chemical "motivates" us to "PURSUE" more of this "guilty pleasure" food . . . and consistently "PULLS" us back to it.

And "IF" this chemical is malfunctioning . . . again . . . we don't have a chance in "H___" . . . of "NOT OVEREATING" . . . and therefore . . . losing weight become an "improbability".

This again . . . puts our "diet efforts" in "failure mode"!

Okay . . . so at this point . . . due to the "action" from inadequate levels of "dopamine" . . .

IT NOW BECOMES A "HABIT" TO "OVEREAT" those "GUILTY" foods.

And "IF" . . .that wasn't bad enough . . .

When this "does" happen . . . this "guilty" food "ISN'T" so "exciting" to the body anymore . . .

So we try to find "another" food source that's "higher" in sugar, salt or fat . . . to recover that "THRILL".

This becomes a viscous cycle . . . that's "VERY" hard to overcome.

And now . . . we're" overeating" all the time . . . and "weight" and our "health" becomes an issue.

Okay . . . so let's learn a little more about the chemical called . . . "dopamine".

"Dopamine" also . . . regulates love, lust, adultery, motivation, attention and "ADDICTIONS" such as gambling, alcoholism, smoking, sex life and FOOD.

So you can clearly see . . . dieting is not about willpower, exercising yourself to death or cutting calories.

In part . . . "dieting" is about "correcting" the body's "internal dialogue" and the "chemicals" in the "brain"

So tomorrow . . . let's continue

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