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Why are we addicted to "FOOD"?


Okay people . . . time to listen up . . .


You are about to learn and understand one of the main reasons why it's so hard to lose weight!


When we try to diet . . . any diet . . . we cut calories, take pills and/or exercise ourselves to death to accomplish the mission of losing a few pounds.


But . . . as I stated the other day . . . dieting isn't about willpower, exercising or pills . . .


It's about the mechanics of the human body and correcting the body's "internal dialogue".


So let me ask you this . . .


How many times have you told yourself . . . I'm going to start my diet on Monday. I'll have a fresh state of mind, it's the beginning of the week and I have nothing going on that I'll have to cheat for??? This list we tell ourselves when starting a diet, goes on and on.


Now . . . we "all" have good intentions of being able to complete that first week with our new diet.


But . . . most of us don't even get through the first day . . .


So why is that????


It's not for lack of trying . . .


So why do we fail???


Is it just too hard??? . . . do we have the wrong diet???


Or are there hidden elements in the brain that control the outcome of our efforts???


Well . . . this is the deal . . .


There are 2 chemicals in the brain called "dopamine" and "endorphin". And these chemical regular "how" we "think" and "how" the body "acts".


Let me explain . . .


We all know about overeating . . .


Well . . . when we eat sugary, fatty foods that we love . . . it stimulates "endorphin".


Now . . . "endorphin" is a chemical in the brain that signals a "pleasurable experience". Which stimulates us to eat more of that "guilty" type of food.


"Endorphin" triggers a "positive" feeling in the body similar to that of "morphine".


So right there . . . we don't have a chance in "H___" of stopping the desire to eat more "guilty" food than the body needs or can burn off.